Munich Publisher signs agreement until 2019 for marketing its games portfolio
Berlin, April 10th, 2017 – ad2games, the largest ad tech company specialised in online games marketing, and the world-renowned, self-publishing developer Travian Games today announced a long-term partnership for the promotion of the publisher’s games. The agreement, which spans a period of several years, covers all international marketing activities for the core brands of the company, including established free-to-play titles such as “Travian: Legends”, “Travian: Kingdoms” and “Rail Nation”. “Crowfall”, the upcoming sandbox Throne War MMO developed by Austin studio ArtCraft Entertainment Inc., which came into life following a successful Kickstarter campaign, will be supported by ad2games with a strong advertising campaign for an Open Beta in 2017 .
“Crowfall” is the first Pay-to-Play game in Travian’s portfolio. Thanks to the expertise and proprietary marketing technologies of ad2games, Travian is convinced to have found the right partner for launching its highly anticipated MMORPG:
“With ad2games, we are partnering with one of the most innovative digital-marketing service providers to support not only our successful F2P games, but also secure a strong launch for our upcoming P2P games such as “Crowfall”, Lars Janssen, CEO of Travian Games GmbH, explains. Janssen is particularly enthusiastic about ad2games’ ability to combine the various tools of the marketing mix strategically, including influencers, performance marketing and social media. “ad2games’ expertise in these areas ensures the most efficient use of our marketing budgets while targeting the ideal users we want to acquire for our game communities.”
Albert Schwarzmeier, CEO of ad2games GmbH, also sees great potential in partnering with Travian: “Travian’s games portfolio complements our marketing approach perfectly. With the existing F2P games, we can use modern campaign strategies to tap into potential user groups that used to be difficult to reach. At the same time, a P2P game like “Crowfall” with its roots in the Kickstarter community will profit greatly from strategic branding campaigns based on our Audience Enhancement technology, as well as our specialisation and our reach into the realm of influencers.”
About ad2games GmbH
ad2games is an innovative, technology-driven performance marketing specialist for games. As the largest game-focused ad-tech company in Europe, it is also one of the leading game distribution companies worldwide. Leveraging advanced behavioural targeting technologies and data mining, ad2games provides quality users for more than 150 game publishers such as Kakao Games, Gameforge, Electronic Arts, Wargaming, Warner Brothers and Ubisoft. ad2games is present in over 75 countries and provides more than 2,000,000 players for game publishers every month. The company is part of the HitFox Group and is headquartered in Berlin, with additional offices in San Francisco, Shanghai and São Paulo. ad2games employs 65 performance marketing and gaming experts from over 25 countries. Further information is available at www.ad2games.com.
About Travian Games GmbH
Travian Games GmbH, based in Munich, is a world-renowned, self-publishing developer of online games. The company offers complex, multi-layered adventure worlds that inspire players with their gaming depth and guarantee long-lasting enjoyment. A motivated team develops and markets online entertainment for all age groups. Travian Games currently services the following games: Crowfall, goalunited Legends, goalunited PRO, Miramagia, Rail Nation, Travian: Legends, Travian: Kingdoms and UnitedGP. They are translated into up to 40 languages and can be enjoyed by fans of long-lasting gaming entertainment all around the world. More information: http://www.traviangames.com