· Or Perlman joins as Head of Performance Marketing
· Stas Rosenbaum takes on the position of Head of Publishers
· Shir Nissanpur is Head of Networks and Media Buying
Berlin, April 30, 2015: Games marketing platform ad2games announces new hires, joining the leadership team. All three of the additions to ad2games’ management come from Tel Aviv and garnered vast experience and know-how in Isreael’s ad-tech capital. ad2games currently employs 85 marketing, technology and games experts. The company continues its focus on tech-driven and innovative solutions for traffic demand and supply.
Or Perlman will manage and further develop the company’s strategy for programmatic buying and selling of traffic. This includes the development of new products around video advertisement and advanced profiling mechanisms. Prior to joining ad2games, Perlman led the Real Time Bidding teams at dmg (DSNR Media Group) and AreaOne. He was also responsible for developing the company’s own Demand Side Platform at the latter.
Display advertising expert Stas Rosenbaum leads ad2games’ Direct Publisher Account Management and Sales teams. He applies his expertise regarding team growth and development and is in charge of the European markets and MENA region. Stas Rosenbaum previously worked as the Team Lead for Publisher Development at dmg (DSNR Media Group).
Shir Nissanpur will focus on scaling up strategic partnerships with networks worldwide and on enhancing the expert team around external media buying activities. Nissanpur’s past experience includes display, mobile and video. Before moving to Berlin to join ad2games he was in charge of the Publisher Media Buying Team at Adstract-PLYmedia.
Or Perlman commented: “ad2games’ highly data driven approach to games marketing makes them the perfect place for me. I’m thrilled to join the great team in Berlin and develop new products around programmatic advertising.”
ad2games CMO Johannes Rolf, added: “Stas, Or and Shir bring exactly the type of skills that a technology driven advertising company needs. And besides their proven expertise, their positive attitudes and motivation to excel in the ad-tech industry with us made them fit with our team right away. We’re excited to welcome them to the ad2games family!”
ad2games plans to further boost its traffic quality and demand-supply matchmaking, while significantly growing the worldwide traffic inventory. Media partners can expect new, custom tailored solutions to monetize their website inventory. Innovative banner formats will offer additional opportunities for non-intrusive ad integration. The company further improves their automated, campaign specific traffic optimization. This technology is largely based on the elaborate analysis of post-install customer lifetime events.
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